Breaking the stigma with opioid education
I designed the new NARCAN® website that puts opioid education at the center of the experience and reinforces that this life-saving drug is for everyone.
Skills Involved: Creative Concepting, User Interviews, UX Audit, IA, Wireframing
Launch Date: August 2023
Ahead of NARCAN®'s monumental FDA approval, we prioritized digital e-commerce and built touchpoints to test consumers' opioid knowledge. Not only did we let them know where they can buy in-store, we reinforced that NARCAN® is a product worth considering.
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The public has a stereotype of who has opioid overdoses — so we interviewed people across the U.S. and asked "Who do you think NARCAN® is for?"
While some responses relied on outdated clichés, they unknowingly revealed friends and family that could benefit from carrying NARCAN® too. We disrupted this stereotype by designing a Reality Checker that tests your bias and returns the real facts.
Accidental opioid overdoses are a leading crisis in the U.S. and NARCAN® has been proven to save lives. Having the medicine available over-the-counter while changing its perception is a benefit to all of us.
Hoping that you'll never have to administer it, this new site stands as a tool to find NARCAN® near you and be prepared before the time comes to act.