Osteo AR

Bringing molecular functions to life size proportions

My Role

I worked with a team of scientific directors and 3D designers to build an AR iPad experience that educates doctors on a rare bone disease called XLH (x-linked hypophosphatemia).

Skills Involved: Creative Concepting, IA, Wireframing, User Testing
Launch Date: May 2022
Agency: VMLY&R

The AR experience tells the story of a protein called FGF23 that wreaks havoc on bones, kidneys and small intestines. CRYSVITA is a treatment that blocks FGF23 from doing more damage. I created gamified moments that explain the MOD (method of disease) in three chapters.

iPhone users, turn off Low Power Mode to autoplay

An ipad screen showing three layers of bone and a button to add the antibody treatment

The Process

Concepting for AR was a combination of storyboarding, IA and UX in physical and digital space. We used Miro to whiteboard the experience and Sketch to wireframe. Our strategy was to separate Unbranded content (bone disease education) from Branded content (bone disease treatment).

sitemap for osteo augmented reality program

Patient Version

We modified the AR experience for a 3D patient website that details the cause of XLH and gives users the opportunity to see the science up close.

Bottom Line

XLH is a rare disease and the AR experience gets doctors (who may be treating for the first time) up to speed on the XLH treatment process in less than 10 minutes.

Osteo AR was just 1 of 5 installments for CRYSVITA's digital universe for doctors and patients. I loved the challenge of imagining UX outside of a flat screen and engaging unconventional users in a 3D space.

See the Patient version
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iPad screen that shows CRYSVITA antibody in branded Chapter 3