Since 2013, Walmart has eased the transition for veterans from military to civilian life.
Veterans Affair (VA) Clinics are few and far between for American veterans in rural communities who may drive up to 160 miles per visit.
Veterans opt out to miss routine checkups and can get sicker without proper care.
Make healthcare accessible to rural veterans despite the distance.
Walmart Veterans Reach Clinic.
Bringing doctors to veterans.
Walmart Veterans Reach Clinic is a pilot program that brings VA doctors to veterans in rural communities using virtual telehealth technology.
90% of all Americans live within 10 miles of a Walmart. A veteran can drive to their local store for an appointment, and a VA doctor is available with virtual telehealth technology to give routine care.
Veterans can make an appointment with the VRC mobile app. At Walmart,
there will be a medical assistant to take their vitals and direct them to a telehealth booth to speak with a VA doctor. Afterwards, veterans will receive an Appointment Review and can give Walmart feedback on the VRC experience.
This was made with rural veterans in mind. Veterans can drive short distances for initial care and follow up care which saves the longer drives for more serious appointments like surgeries.
Walmart Veterans Reach Clinic is a new healthcare retail model that bridges the gap between older military patients and distant doctors.
We showed the VRC and UX Journeys to Elise Crockett, MPH at Enerva Health and she truly believes it helps solve the problem for both parties.
Master of Public Health, Enerva Health
“You are bringing care to patients where they already are and it is benefitting everyone involved. You’re providing Veterans with a more convenient health care option, thus improving their quality of life. From the doctor’s perspective, this model is also beneficial. When doctors can see their patients more often, they can ensure their patients stay healthy.”
I created a visual identity for Walmart VRC using Walmart’s optimistic primary colors and cornflower petals. Amid Walmart’s Humana Healthcare acquisition, I adopted Humana’s plum purple for VRC’s primary color given its association with the Purple Heart and veterans’ military service.
WALMART X HUMANA MERGER