current landscape

Since 2013, Walmart has eased the transition for veterans from military to civilian life.

problem

Veterans Affair Clinics are few and far between for American veterans in rural communities who may drive up to 160 miles per visit.

Veterans opt out to miss routine checkups and can get sicker without proper care.

OPPORTUNITY

Make healthcare accessible to rural veterans despite the distance.

SOLUTION

Walmart Veterans Reach Clinic.
Bringing doctors to veterans.

WALMART VRC

Walmart VRC is a pilot program that brings VA doctors to veterans in rural communities using virtual telehealth technology.

how it works

90% of all Americans live within 10 miles of a Walmart. A veteran can drive to their local store for an appointment, and a VA doctor is available with virtual telehealth technology to give routine care.

SERVICE

vrc journey

Veterans can make an appointment with the VRC mobile app. At Walmart,
there will be a medical assistant to take their vitals and direct them to a telehealth booth to speak with a VA doctor. Afterwards, veterans will receive an Appointment Review and can give Walmart feedback on the VRC experience.

1. Schedule an appointment at the VRC with ease.

2. Get ready for your visit with friendly reminders.

3. Take a short drive to your local Walmart.

4. Use the VRC Kiosk for appointment check-ins.

5. A VRC Navigator guides you to a private booth.

6. Have your vitals checked by a medical assistant.

7. Talk to your doctor with telehealth technology

8. Receive a customizable treatment plan afterwards.

9. Help us serve you better by giving us feedback.

ux journey

This was made with rural veterans in mind. Veterans can drive short distances for initial care and follow up care which saves the longer drives for more serious appointments like surgeries.

WHY THIS WORKS

Happier, healthier veterans

Better brand perception and increased store traffic

Empowered VA doctors

elise crockett, MPH

Master of Public Health, Enerva Health

“You are bringing care to patients where they already are and it is benefitting everyone involved. You’re providing Veterans with a more convenient health care option, thus improving their quality of life. From the doctor’s perspective, this model is also beneficial. When doctors can see their patients more often, they can ensure their patients stay healthy.”

STYLEGUIDE

I created a visual identity for Walmart VRC using Walmart’s optimistic primary colors and cornflower petals. Amid Walmart’s Humana Healthcare acquisition, I adopted Humana’s plum purple for VRC’s primary color given its association with the Purple Heart and veterans’ military service.

more process

USER FLOW
USER PERSONA
QUOTES  
PILOT PROGRAM
WALMART X HUMANA MERGER
TELEHEALTH

ROLE

UX Research
User Flow
Strategy
Illustration

TOOLKIT

Sketch
Keynote

team

Gloryah Allen, XD
Joelle Halle, XD
Josh Browne, CW
Rob Arthur, AD