Take a celebrated industrial design company and help them break into a new product category.
Oxo started with a redesigned potato peeler but now they look at all kinds of everyday products and find ways to make them simpler, easier, and more thoughtfully designed.
Oxo's style involves
I spoke with young people who live with busy schedules.
Sometimes they need rain boots, sneakers, and non-slip work shoes all in the same day, but they're not willing to lug all three around.
So I decided to create a new shoe with versatile function and straightforward design that fits comfortably within the Oxo family.
Oxo flex. A multipurpose shoe for a multifaceted you.
A non-slip grip in the style of the brand's name.
A soft heel cushion to relieve pressure during longer impacts.
A rubber pull tab to help get your shoes on with ease.
Oxo flex comes in 4 colors: Heather, Red, Black and White.
Role: 3D Modeling, Concept, Product Design
Toolkit: Cinema 4D