Challenge

Take a celebrated industrial design company and help them break into a new product category.

Background

Oxo started with a redesigned potato peeler but now they look at all kinds of everyday products and find ways to make them simpler, easier, and more thoughtfully designed.

The front of Oxo flex bent upward showing the Oxo grip.

Oxo Style

Oxo's style involves

  • minimal and sleek asethetic
  • silicon rubber accents
  • limited color palette of red, black, white and grey
The front of Oxo flex bent upward showing the Oxo grip.

Approach

I spoke with young people who live with busy schedules.

Sometimes they need rain boots, sneakers, and non-slip work shoes all in the same day, but they're not willing to lug all three around.

So I decided to create a new shoe with versatile function and straightforward design that fits comfortably within the Oxo family.

The front of Oxo flex bent upward showing the Oxo grip.

Solution

Oxo flex. A multipurpose shoe for a multifaceted you.

A chart highlighting Oxo flex's waterproof material, nylon band, and sleek design.

Reliable Grip

A non-slip grip in the style of the brand's name.

The front of Oxo flex bent upward showing the Oxo grip.

Comfort Cushion

A soft heel cushion to relieve pressure during longer impacts.

The inside sole of Oxo flex showing the heel cushion in the oval shape of Oxo's logo

Easy Pull Tab

A rubber pull tab to help get your shoes on with ease.

A rubber ring pull is built into the shoe for better ease when slipping them on

More Colors

Oxo flex comes in 4 colors: Heather, Red, Black and White.

Oxo flex in Heather Grey
Oxo flex in Red
Oxo flex in Black
Oxo flex in White

C4D Process Photos

Oxo flex in front, side, and birds eye view in 3D program
Oxo flex with a subdivision surface, giving the shoe a smooth exterior
The smooth shoe with 2 textures fabric and nylon elastic
Placing O's and X's on the sole of the shoe
The Oxo flex without the proper texture

Role: 3D Modeling, Concept, Product Design

Toolkit: Cinema 4D