OXO started with a potato peeler, but now redesigns everyday items to make them simpler, easier, and more thoughtfully designed.
OXO's style involves a minimal and sleek aesthetic, silicon rubber accents, and a limited color palette of red, black, white and grey.
How can a celebrated industrial design company break into a new product category?
Design a shoe with versatile function that fits comfortably within the OXO family.
Multifaceted shoe for a multifaceted you.
OXO flex is a slip-on shoe with a sleek design that can be worn for different occasions and different terrains.
It all started with a cube.
The exterior is made of a strong woven fabric and a forgiving nylon band that fits secure, not tight, around the base of your foot. So if your foot changes, so will your shoe.
A non-slip grip in the style of the brand's name.
A soft heel cushion to relieve pressure during longer impacts.
A rubber pull tab to help get your shoes on with ease.
OXO flex comes in 4 colors: Heather, Red, Black and White.
OXO's style involves minimal and sleek asethetic, silicon rubber accents, and limited color palette of red, black, white and grey.
I spoke with young people who work in different environments daily.
Sometimes they need rain boots in the morning, sneakers for babysitting, and non-slips for a waitressing job all in the same day, but they're not willing to lug all three around.
Gloryah Allen, XD