current landscape

W is now an $11 billion industry that disproportionately benefits Whites, while Black and Brown people are 4x more likely to be incarcerated for marijuana related crimes.

PROBLEM

At the same time the majority of Black and Brown weed smokers in American media only include rappers, rastas, and drug dealers.

Tensions between race and legalization have reached a tipping point.

opportunity

Normalize the use of weed by creating a cannabrand that positively puts people of color at the forefront.

SOLUTION

High Hopes.
Welcome to the Wonderful Revolution.

high hopes, LLC

We support a Black and Brown presence in cannabis culture. We're not rastas or rappers. We're not gangsters or smugglers.

We're 3 friends who have started an LLC for people of color that sparks a Wonderful Revolution.

STYLE inspiration

We're inspired by '60s/'70s revolutionaries and radical artists like Diego Rivera and Jean-Michel Basquiat. Their bold outlines and movement are carried out through our logo and strains.

flavor profile

A strain is variation or flavor of weed. High Hopes provides original strains from our respective communites and makes new ones based on the flavors we grew up with.  

latinx

JAMAICAN

AFRICAN

product line

We’re not just making weed to smoke, but weed for everyday life with an assortment of accessories, oils, and edibles.

competitive audit

California aesthetics of palm trees, West coast rappers and Apple like brands have been repeated. High Hopes reaches for uncharted territories by speaking to marginalized people.

Many brands don't have a purpose outside of promoting a luxurious lifestyle which is why High Hopes extends towards social consciousness.

WHO WE ARE

We're three friends taking back the narrative on recreational drug use.
We're not gangsters, smugglers, rastas or rappers.
We're young people of color excited to spark a Wonderful Revolution.

BELEM MEDINA
Mexican / Latinx

AINSWORTH KERR
Jamaican

GLORYAH ALLEN
Black / Jamaican

ROLE

Concept
Logo
Product Design
3D Modeling

TOOLKIT

Cinema4D
Autodesk Sketchbook
Photoshop

team

Ainsworth Kerr, CW
Belem Medina, XD
Gloryah Allen, XD