W is now an $11 billion industry that disproportionately benefits Whites, while Black and Brown people are 4x more likely to be incarcerated for marijuana related crimes.
At the same time the majority of Black and Brown weed smokers in American media only include rappers, rastas, and drug dealers.
Tensions between race and legalization have reached a tipping point.
Normalize the use of weed by creating a cannabrand that positively puts people of color at the forefront.
Welcome to the Wonderful Revolution.
3D design organized the product sub-categories and their multiple packaging styles.
We support a Black and Brown presence in cannabis culture. We're not rastas or rappers. We're not gangsters or smugglers.
We're 3 friends who have started an LLC for people of color that sparks a Wonderful Revolution.
We're inspired by '60s/'70s revolutionaries and radical artists like Diego Rivera and Jean-Michel Basquiat. Their bold outlines and movement are carried out through our logo and strains.
A strain is variation or flavor of weed. High Hopes provides original strains from our respective communites and makes new ones based on the flavors we grew up with.
We’re not just making weed to smoke, but weed for everyday life with an assortment of accessories, oils, and edibles.
California aesthetics of palm trees, West coast rappers and Apple like brands have been repeated. High Hopes reaches for uncharted territories by speaking to marginalized people.
Many brands don't have a purpose outside of promoting a luxurious lifestyle which is why High Hopes extends towards social consciousness.
We're three friends taking back the narrative on recreational drug use.
We're not gangsters, smugglers, rastas or rappers.
We're young people of color excited to spark a Wonderful Revolution.
Ainsworth Kerr, CW
Belem Medina, XD
Gloryah Allen, XD