Casper approached us to do a 4-day sprint to push their vision of becoming the world’s most beloved sleep company.
We asked people where was the craziest place they slept and had them tour Casper's four retail locations.
Sleep feels good no matter when,
where or how you get it.
Create a better retail experience that showcases more ways that people sleep.
Make sleep work for you.
Casper’s retail stores display house vignettes which host different Casper mattresses and accessories like bedsheets, dog beds and night stands.
Each vignette has a card that lists all of the items inside.
We made the vignette experience more personable by celebrating how and when individuals sleep with Casper on the cards.
Cora, Tyer and Lily get their best sleep on the Queen sized Wave for extra room. Lily has her own tiny bed and they sleep at night.
Theo gets his best sleep on the full sized Casper. He’s a wild sleeper so he likes minimal sheets and sleeps during the day.
Nia gets her best sleep while upright on the twin sized Essential and Casper’s adjustable frame during the afternoon and early morning.
Sleep doesn’t have to stay in bed. The Nap Corner is a space to test out great sleep with Casper’s accessories in different scenarios.
We conducted primary research in 4 of Casper’s retail locations across the country. The overall takeaways showed that the store didn’t match the user’s perception of Casper a.k.a. “mattress-in-a-box”.
Curtis Kingrea, ST
Elise Sokolowski, XD
Edward Beckwith, CW
Gloryah Allen, XD
Hannah Barr, ST