ask

Casper approached us to do a 4-day sprint to push their vision of becoming the world’s most beloved sleep company.

casper

We asked people where was the craziest place they slept and had them tour Casper's four retail locations.

Sleep feels good no matter when,
where or how you get it.

opportunity

Create a better retail experience that showcases more ways that people sleep.

SOLUTION

Casper.
Make sleep work for you.

casper

Casper’s retail stores display house vignettes which host different Casper mattresses and accessories like bedsheets, dog beds and night stands.

Each vignette has a card that lists all of the items inside.

HOUSE VIGNETTES

We made the vignette experience more personable by celebrating how and when individuals sleep with Casper on the cards.        

THE SANCHEZ'S

Cora, Tyer and Lily get their best sleep on the Queen sized Wave for extra room. Lily has her own tiny bed and they sleep at night.

THEO

Theo gets his best sleep on the full sized Casper. He’s a wild sleeper so he likes minimal sheets and sleeps during the day.

nia

Nia gets her best sleep while upright on the twin sized Essential and Casper’s adjustable frame during the afternoon and early morning.

nap corner

Sleep doesn’t have to stay in bed. The Nap Corner is a space to test out great sleep with Casper’s accessories in different scenarios.

ux research

We conducted primary research in 4 of Casper’s retail locations across the country. The overall takeaways showed that the store didn’t match the user’s perception of Casper a.k.a. “mattress-in-a-box”.

ROLE

UX Research
Retail XP
Illustration

TOOLKIT

Sketch

team

Curtis Kingrea, ST
Elise Sokolowski, XD
Edward Beckwith, CW
Gloryah Allen, XD
Hannah Barr, ST